Title character counter for marketplaces

Paste one title or a thousand and see which ones run over each marketplace limit.

Your titles, one per line

Import CSV or Excel

Marketplaces

Custom limit

For a marketplace not listed. Leave blank to skip.

Results

Paste a title above to see its count against each marketplace.

Limits we use

Marketplace	Limit	Where it comes from
Allegro	75	Seller guide, not confirmed
AmazonSince 27 July 2026, except media categories. The old limit was 200.	75	Official page
bol	70	Seller guide, not confirmed
Daraz	255	Common seller guidance, no source page
eBay	80	Official page
Etsy	140	Seller guide, not confirmed
Facebook and Instagram catalogMeta recommends 65 at most so titles are not cut off.	200	Official page
Google Merchant Center	150	Official page
ShopeeGuides disagree and it can vary by country.	120	Seller guide, not confirmed
Shopify	255	Seller guide, not confirmed
TikTok ShopReported for UK and EU markets. Other regions can differ.	255	Seller guide, not confirmed
Walmart Marketplace	150	Official page

Limits last checked: October 2026. Marketplaces change these, so confirm in your seller form before bulk edits.

Quick answer

The ListingFix title character counter checks product titles against marketplace limits such as Amazon 75, eBay 80 and Daraz 255. Paste titles or import a CSV or Excel file to see how far each one is over or under. Daraz comes from seller guidance, so confirm that figure in your seller form.

What this tool does

Bulk title check
Reads pasted titles one per line and shows the first 200 on the page, with every title in the CSV.
CSV and Excel import
Imports CSV, TSV, TXT and .xlsx files, then lets you pick the column that holds your titles.
Marketplace comparison
Compares each title with the marketplaces you select, showing characters left or characters over for every one.
Source labels
Marks each limit as official or seller guide, links its source and shows when limits were last checked.
Custom limit
Adds your own number for a marketplace not listed, and checks it alongside the limits you selected.
CSV results
Downloads a CSV with every title, its character count and the characters remaining for each selected marketplace.

How to use it

1Paste your titles, one per line, or import a CSV or .xlsx file and pick the title column.
2Choose the marketplaces you sell on, and add your own limit if one is missing.
3Read the result for each title, then download the CSV to fix the long ones in your sheet.

A title that runs over the limit can be rejected at upload, cut off in search, or rewritten by the marketplace. Limits also change: Amazon moved most categories from 200 characters to 75 in July 2026, so a title that passed last year can fail today.

This counter checks every line against the marketplaces you pick and marks which limits we read on the marketplace itself and which come from seller guides. Your titles and files stay in your browser.

How the count works

Each title is trimmed, then every character is counted, including spaces and punctuation. Most marketplaces count spaces, so a title that looks short can still be over.

Bangla can count higher than it looks. A joined letter such as ক্ষ is three characters underneath, so check Bangla titles in the seller form too, because each form may count them its own way.

Questions sellers ask

What is the Amazon title limit now?

Amazon Seller Central says titles must not exceed 75 characters including spaces. The change applied from 27 July 2026 and media categories are excepted. Details that no longer fit can move to the Item highlights field, so check the current page for your category.

Why do some limits say seller guide instead of official?

We mark a limit official only when we read the number on the marketplace page or developer documents. For the others, such as Etsy and Shopee, we could not read it there, so the number comes from a seller guide. Confirm those in your seller form.

What if my marketplace is not listed?

Enter the limit in the custom limit box and it is checked alongside the rest. Lazada and Bikroy are missing on purpose, because we could not find a figure we trust for either. The upload form in your seller account will show the real one.

Are my titles uploaded anywhere?

No. The counting and file reading run on your phone or computer, so nothing is sent to a server. That also means a large sheet takes only as long as your device needs, and your product list stays private.

Which file types can I import?

CSV, TSV, TXT and .xlsx files work, and the first sheet is read from an Excel file. Older .xls files need saving as .xlsx first. If your file has several columns, pick the one with your titles from the list that appears.

How many characters can an eBay title have?

eBay allows 80 characters, a figure we read in its developer documents. Paste your title here with eBay selected to see how many characters remain or how many you are over. Spaces and punctuation are included in the count, so shorten the whole line to fit.

What is the Etsy title character limit?

We list 140 characters for Etsy, but that number comes from a seller guide because we could not read it on an Etsy page. Use it as a working figure, and check the title field in your Etsy listing form before you rely on it.

How long should a Facebook catalog title be?

Meta allows up to 200 characters in catalog titles and recommends 65 at most, so titles are not cut off. This counter shows both: a title between those numbers gets a softer warning, and anything over 200 is marked as over the limit.

Is there a free tool to check the length of many titles at once?

Yes. This counter is free and takes one title or a thousand, pasted line by line or imported from a CSV or Excel file. The page shows the first 200 results, and the CSV you download includes every title with its remaining characters.

Why is my Bangla title count higher than it looks?

A joined letter is stored as several characters. For example, ক্ষ counts as three here, even though it looks like one. Each seller form may count Bangla its own way, so use this number as a guide and confirm the title in the form itself.